CAROLINE HIRONS
The most powerful woman in the beauty industry, Number 1 and Awards winning author, creator of Number 1 App and founder of Skin Rocks product range.
From the shop floor to CEO, Caroline Hirons is considered the most powerful woman in the skincare industry. Caroline literally grew up around the beauty industry, with her mother and grandmother working in the industry from the 1960s onwards. From her first day on counter in Harvey Nichols, Knightsbridge, Caroline fell in love with skincare in particular and went on to train and qualify in beauty therapy, leaving the shop floor for more senior roles in 2001. After gaining a wealth of experience across all departments in the previous 10 years, Caroline moved to consulting for brands and retailers in 2007, working with and advising some of the top names in the industry.
In 2010, the earlier days of social media, when everyone else was focussed on makeup and nails, Caroline launched her blog, which played instead to her strengths: skincare and the beauty business as a whole. CarolineHirons.com has since amassed over 160million views.
In 2018, Caroline was based in a small office with 1 assistant. With new offices in Kensington and over 30 team members, Caroline’s business has grown exponentially over the past 4 years.
Since 2020, Caroline’s debut book stormed to number 1 in the Sunday Times bestseller chart and became the best-selling skincare book of all time. Her Limited Edition Kits of recommended products sell out in hours. 2022 has also seen Caroline join the tech giants, launching the world’s most comprehensive skincare app, Skin Rocks. Going straight to number 1 on the Free App Downloads chart, the app has over 117k daily users who on average check it 3 times a day. Multi-award winning, Caroline’s success comes from honest and science- backed knowledge and her business growth comes from 35 years of passion and an audience that trust her implicitly.
Caroline has proven that when she recommends a product or collaborates with a brand, sales spike and sell out. She quite literally creates a retail stampede. In an unrivalled position with astonishing business acumen, Caroline has used her company’s £10million turnover, without any external investment or partners, to create the Skin Rocks App and now, the first ever Skin Rocks skincare line. Years in the making and made in conjunction with globally leading scientists and world class laboratories, Caroline Hirons’ products are the next step in her business plan to take this multi-million business to global empire status.
It cannot be exaggerated how much Caroline knows about skincare; its ingredients, the suppliers, the customers, the packaging, the science. Quite simply, her knowledge, no-nonsense approach and business mindset are what earned her the position of ‘Most Powerful Woman in Beauty’.
In August 2020, Caroline launched the Beauty Backed fundraising initiative to support those in the industry who were directly impacted by the COVID-19 pandemic and subsequent lockdowns. The initiative raised over £600,000 between August and December of that year alone.
A board member for the British Beauty Council, Caroline uses her profile and business acumen to help support women both in and out of her industry. Always transparent, Caroline’s website openly lists her charity donations, including support for The Eve Appeal, of which she is an ambassador, Refuge, Young Women’s Trust, Beauty Backed and more. Since 2020, Caroline’s fundraising and direct donations have raised more than £1 million.
With big plans to revolutionise and demystify the world of skincare, and true commitment to the industry she loves, Caroline has become the most trusted and influential person in her field.
