Over 9 million people in the UK listen to podcasts each week, a figure that has doubled in the last 5 years. With 25-34 year olds making up 38% of listeners and one in five 15-24 year olds listening to podcasts each week, integrating podcasts into your PR strategy has never been more important.
We don’t only know the stats; our contacts in the podcast world are unrivalled with strong relationships across creators, producers and production companies.
In 2017, we helped launch the British Podcast Awards. Now in its fourth year, we have propelled the profile of the awards to national mainstream coverage, this year alone reaching over 51million people with press coverage and 21million on socials.
As podcasts grow, they need to stand out from the competition. We promote podcasts and have generated front covers, news stories, broadcast interviews and driven podcasts the top of the charts through our strategic PR campaigns.
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